As much as we hate to admit it, building the best product or service doesn’t guarantee sales in our contemporary hyper-competitive market space. It takes more than a great service or product to beat your competitors and earn market share nowadays. This is the harsh reality and many founders find it very difficult to come …
A lot of creators are constantly looking for new and creative ways to generate leads and get new customers. To do this, a lot of marketing professionals use in bound marketing. Inbound Marketing Inbound marketing describes the various ways you can draw or bring prospective customers to your products and services through such avenues like: …
Entrepreneurs are usually particular with their business numbers; sales figures, revenues figures, profit margins, inventories, expenses and the likes. Most end up relegating their employees, distributors and suppliers [stakeholders] to the background. They result is a gradual eroding of trust, interest, commitment and patronage from these stakeholders. If you’re a business owner and you’re not …
Stakeholders,The Achilles Heel Of Your Business? Read More »
