It’s one thing to cough out huge advertising monies, it’s another thing to get the desired conversions on ad spend. In Nigeria, news of the intention of the federal government to charge a 7.5% VAT (value added tax) on all facebook ads came as a rude shock to online entrepreneurs, who try to eke out …
Five Ways Valuable Contents Could Add Value To Your Business That You Didn’t Know Read More »
There’s a lot of awareness for crypto currency globally now more than ever before. Several coins have sprung up, some have died on arrival, and others are struggling in the marketplace. What if there is just one currency that you can start trading today without having to be a crypto currency trader? A currency guaranteed …
“if cash flow is the life support of a business, engagement through social media is its oxygen” Before the advent of the internet, entrepreneurs relied heavily on traditional advertising and marketing to grow their business. This approach of course was quite expensive and only the big brands played the advertising game because of their deep …
Seven Strategies To Grow Your Audience On Socials Read More »
Staying in business could be quite demanding, frustrating and frightening. However, with the right approach and strategies, managing and running your business could be fun and become one of the most rewarding undertakings you would’ve embarked on. In this post, I will be sharing five effective and easy to implement strategies to stay competitive in …
5 Effective And Easy To Implement Strategies To Grow Your Business Fast! Read More »
As much as we hate to admit it, building the best product or service doesn’t guarantee sales in our contemporary hyper-competitive market space. It takes more than a great service or product to beat your competitors and earn market share nowadays. This is the harsh reality and many founders find it very difficult to come …
It is often believed in business that more is always good…more customers leads to more sales, more revenue and obviously more profits! Jeff believed this too. Jeff is a freelance graphics designer married to his wife Mary with two kids. He designed stunning logos for aspiring entrepreneurs and already existing entrepreneurs too. He started off …
Have you been bogged down with theoretical marketing concepts? In this post we will hit the ground running in setting you up for success and change your game by giving you marketing insights that are straightforward, easy to understand and implement. At the end of this post you would have learnt the most profitable ways …
Often times your business is losing sales not to your direct competitors, but, to the other businesses you knew nothing about or you didn’t believe would be competing with you. A certain giant beverage drink manufacturer [name withheld] was in a similar quagmire a long time ago. It discovered that its products sales were drastically …
Many entrepreneurs have approached the marketplace with their best products and offerings, yet were unable to survive the harsh business world. Studies have shown that it is not the best manufactured products that win at the marketplace. For your business to thrive, you need to be aware of not only what you need to do …
If you are of the habit of running your business without stopping to analyse your marketing strategies to see where you stand in relation to your competition, you are likened to one who takes a jump over a cliff without looking. It is no news that small businesses are averse to marketing. The reasons for …
Not using these Marketing Tools could hurt your business Read More »
I have often told people,” think outside the box,put on your thinking hat !” So today, I am taking a bit of my counsel. Think outside the box or maybe this time…outside the bowl! (you decide) .What if this Covid 19 lasts as long as the Spanish flu (over one year) and I am afraid …
I was chatting with a friend and she quipped “I have come to realize how interconnected we are in this wide world, imagine something that doesn’t concern me in Wuhan China has ended up affecting the whole world and me in my small space” This she said innocently and quite carefreely.And, I began to ponder…it …
Marketing lessons from the Covid 19 virus pandemic Read More »
I have often been asked ” Bro I have this amount of cash on me,and I want to go into business,but I don’t know what type of business to go into” My response is usually ” how fast do you want to lose that money of yours,I advice you to let it rest ,while you …
Africa is the second-largest continent, after Asia, in size andpopulation; located south of Europe and bordered to the westby the Atlantic Ocean and to the east by the Indian Ocean. It is rich with human and material resources. It has a population of over 1.1billion people. In its The Middle of the Pyramid report in 2011, the Africa …
There was this company I usually had business transactions with, somewhere in the south eastern parts of Nigeria. The CEO Mr. Brutus [not his real name] had employed one of his relatives or clansmen Mr.Ketilo [not his real name] to a sensitive position as The Chief Financial Officer [CFO] in this company. The CEO trusted …
A lot of creators are constantly looking for new and creative ways to generate leads and get new customers. To do this, a lot of marketing professionals use in bound marketing. Inbound Marketing Inbound marketing describes the various ways you can draw or bring prospective customers to your products and services through such avenues like: …
You may have heard the saying “customer is king!”…well, I hope you also know that your customer is “changing”. Don’t be left in “Alice in wonder land” by discovering late that your customers’ needs, buying behaviour and preferences have evolved in the past decade. You need to pay attention to trends, events and market dynamics …
In this post, I am going to expose how the big companies are differentiating their business offerings using corporate social responsibility strategies, and how you too can deploy these proven strategies to grow your business and your reputation. At the end of this article you would learn: how to use CSR to build brand reputation …
5 Corporate social responsibility strategies to grow sales and stay ahead. Read More »
Entrepreneurs are usually particular with their business numbers; sales figures, revenues figures, profit margins, inventories, expenses and the likes. Most end up relegating their employees, distributors and suppliers [stakeholders] to the background. They result is a gradual eroding of trust, interest, commitment and patronage from these stakeholders. If you’re a business owner and you’re not …
Stakeholders,The Achilles Heel Of Your Business? Read More »
